Burton—Best in Snowboards

Burton isn’t just the leading seller of snowboards and clothing; the company helped make snowboarding one of the fastest growing sports in the world. Jake Burton started the company in 1977, inventing board technology that would spread boarding like butter over the slopes of North America, Europe, and Japan.

With 28 years of snowboarding-only focus, Burton brings the finest technology to play in all its gear and clothing. Burton engineers, designers, and testers spend hundreds of hours each year on the slopes and in the lab tweaking snowboards, bindings, and boots—plus jackets, gloves, hats, pants, shirts, and backpacks—for optimal performance in any conditions.

Snowboards
From freeriding to freestyling, Burton snowboards are proven fast and agile by world-class riders, but they’re geared for every type of rider at any shred level. The super-strong, lightweight core technologies have precision tip and tail profiles, revolutionary sidewalls, fine-tuned tapers, a 30-step microfinish, and audacious graphics. With innovative fiberglass and base technologies, these boards give you what you need, whether it’s superior float, stability, slashability, or just whipping speed.

Bindings
To give you the best ride, Burton makes durable, light bindings you can adjust for a downright snuggly fit. From baseplate to buckles, state-of-the-art materials, superb padding, hi-back rotation, Forward Lean Adjustment (FLAD™), and preshaped straps meld your boots to the board for excellent power transfer.

Snowboard Boots
Burton snowboard boots are your dogs’ best friends. Check out these features, which keep your feet in dog heaven whether you’re gliding or trudging:

• SpeedZone™ lacing system for fatigue prevention

• Articulating cuff for perfect flex

• Evolution outsole by Vibram® for maximum traction and sensitivity

• Multilayer midsole to dampen any shock

• 3D molding tongues that gently lap at your shins, with Rider Adjustable Flex (RAF®) inserts for customizable comfort

• Liners with 1:1 lasting and other tweaks for a fine-tuned fit and better power delivery, support, and rebound

• Footbeds that support your arches, manage temperature, and hold the line against bacterial stench

Clothing and Backpacks
Rivaling North Face in exactitude and technology, Burton’s clothing and softgear keep you cozy and styling in any conditions. With expertly engineered fabrics, a range of fits, freedom of movement, and the ultimate insulations, Burton jackets, gloves, hats, pants, shirts—even backpacks—make you love staying out on the slopes until that last chairlift.

Burton uses a veritable rainbow of high-tech materials from shell to liner for best weatherproofing and warmth. In addition to Burton Storm-lite® fabrics, the AK™ fabric line incorporates GORE-TEX™ for high-end needs.

A variety of insulations provides optimal warmth. For example, Aspen Aerogels Insulation, used by NASA, is the most efficient insulation known to humankind. And Spaceloft particles are so light that if they’re not contained, they’ll actually float on air.

And that’s exactly what you’ll be doing next time you’re shredding the pow pow in your Burton gear.